Marketing Specialist, Philippines

About the role:

The Marketing Specialist is responsible for supporting the PH Marketing Specialist and Marketing & Planning Manager APAC to coordinate and successfully implement all aspects of both Global, Regional and local marketing campaigns for PH.
This role will support the omni-channel strategy, with a focus on digital marketing activities using customer insight and data to deliver effective marketing initiatives, partnering closely with other APAC marketing teams as well as local sales and product/supplier teams.

Responsibilities:

• Working with and through other stakeholders, to ensure that all web pages associated with the brand websites are compliant with all applicable legal requirements and are maintained current and a reliable source for prospective and existing customers.
  
• Execute delivery of weekly customer EDMs using agreed content and messaging
  
• Manage creation and updating of website imagery, content & landing pages using CMS systems
  
• Manage the tactical creation and production of all local marketing material (digital & print)
  
• Localization of marketing assets
  
• Provide market, customer and competitor insights
  
• Embed Brand identity and guidelines within all activities
  
• Support communication of all live marketing campaigns to customer facing teams
  
• Support execution of local social media marketing activity (We Chat etc)
  
• Deliver successful customer events and trade shows
  
• Manage and liaise with external agencies when needed
  
• Maintain and support GC marketing governance, planning rhythm and quality deliverables.
  
• Implement effective communication of the value proposition concepts and private label positioning
  

Requirements:

• 3 years+ demonstrated digital marketing experience in a commercial environment preferably B2B.
  
• Bachelor's Degree in business, Marketing or related field.
  
• Good knowledge and relevant experience on the key principles of marketing, eCommerce, media design, production, campaign management and execution.
  
• Good understanding of digital marketing, content production, graphic design, campaign management and execution
  
• Ability to communicate internal and external stakeholders.
  
• Able to deliver consistent high-quality results on time and within budget
  
• Ability to multitask and handle several projects at one time, managing priorities from multiple requests
  
• Culturally sensitive with the ability to operate with people across different markets
  
• Demonstrate the ability to challenge and work collaboratively at all levels within the organisation
  
• Fluent English both verbal and oral.
  

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