Digital communications officer
- Employer
- Greater London Authority
- Location
- London, GB
- Salary
- GBP 47,245.00 per year
- Closing date
- 6 May 2024
View more categoriesView less categories
- Sector
- Public Sector
- Role
- Executive
- Contract Type
- Variable
- Hours
- Part Time
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Job Details
Digital Communications Officer
Job reference number: 045558
Contract type: Permanent - Part time (3 or 4 days per week - average 25.8 hour p/w)
Closing date: Sunday 5 May 2024 at 23:59
Interview Date: Week Commencing 20 May 2024
Salary: £47,245 per annum
Grade: 7
Strategy and Communications
Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities.
The work of the directorate's teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.
About the role
The Mayor of London is looking for a Digital Communications Officer to join our Digital Communications team at City Hall, London.
If you're a social media expert with a deep knowledge of creating engaging and inspiring content for Twitter/X, Instagram, TikTok, YouTube, Facebook, LinkedIn, NextDoor and other emerging channels we want to hear from you.
The Mayor of London is looking for a Digital Communications Officer to join our Digital Communications team at City Hall, London. This role is part time and averages at 25.8 hours per week (please see example rota below).
What your day will look like
• Managing the GLA's social media and digital communications channels, mainly out of core business hours (mornings, evenings and weekends including bank holidays) to provide a 7am-10pm service, seven days a week, on a shift rota basis.
• Creating and drafting content, posting to and monitoring GLA business and Mayor of London channels, including Twitter/X, Facebook, Instagram, YouTube, TikTok, NextDoor, London Gov channels and email marketing lists.
• Creating and writing social media copy about news and events in London and the Mayor's calendar, staying abreast of current affairs and trends.
• Working with the marketing and digital communications, press and digital teams to ensure that the GLA's digital channels are integrated appropriately into broader marketing and communication activity.
• Managing and editing social media assets, including clipping/screen recording and subtitling videos, creating vertical video at visits or events, processing and editing event photography and editing graphics in Photoshop and Canva to publish online.
To be considered for the role you must meet the following essential criteria:
*Please note: the working pattern for this role will vary across a four-week shift plan to cover 7am-10pm, Monday-Sunday. An example shift pattern is available below.
Example Shift Pattern
Your weekly hours will be an average of 25.8, which will be split up as four 7.5 hour weekday shifts (excluding an hour's break) or one 7.5 and two 7.25 shifts over a weekend. The shifts have been designed to ensure that all of our Digital Communications Officers work across a pattern of early mid-week, late mid-week, early weekend, and late weekend shifts.
Day
Time
Week 1 hours
Week 2 hours
Week 3 hours
Week 4 hours
Monday
7am-3pm
7.4
2pm-10pm
7.4
Tuesday
7am-3pm
7.4
2pm-10pm
7.4
Wednesday
7am-3pm
7.4
2pm-10pm
7.4
Thursday
7am-3pm
7.4
2pm-10pm
7.4
Friday
7am-3pm
7.5
2pm-10pm
7.5
Saturday
7am-2:45pm
7.25
2:15pm-10pm
7.25
Sunday
7am-2:45pm
7.25
2:15pm-10pm
7.25
Total
29.6
22
22
29.6
How to apply
If you would like to apply for the role you will need to submit the following:
Please ensure your CV and Personal statement documents are saved with the job reference number as part of the naming convention (E.g. "CV - applicant name - 012345)
Please note, if you do not provide both a CV and a covering letter, you will not be considered for the role so please ensure the above has been submitted before the deadline.
If you wish to speak to someone about the role, Sarah Moore, the hiring manager would be happy to speak to you about the role - sarah.moore@london.gov.uk.
If you have any questions about the recruitment process, contact the glaopdcrecruitment@tfl.gov.uk who support the GLA with recruitment.
Assessment process
Once you have submitted an application, your details will be reviewed by a panel.
If shortlisted, you'll be invited to an interview/assessment. The interview/assessment date is: Week Commencing 20 May 2024.
Equality, diversity and inclusion
London's diversity is its biggest asset and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.
We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.
We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.
Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require any adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.
This role is based at City Hall, in the Royal Docks (Kamal Chunchie Way, London, E16 1ZE).
GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office. Our team's office anchor day is Mondays.
In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days' annual leave pro rata, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.
Additional Information
Please note, all candidates will need to confirm that the information provided in this application form is true and correct. Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration.
Successful candidates must undergo a criminal record (DBS) check but some roles may require additional security screening.
PERSON SPECIFICATION
Technical requirements/experience/qualifications
• A digital communications and/or social media expert with significant professional experience of running public-facing digital channels. Ideally, this would be for a high-profile government/public sector organisation.
• Experience of using social media for marketing campaigns, customer service or PR/communications.
• Experience of a wide range of organic and paid digital and social media platforms, website content management systems, email marketing CRMs, and some associated skills, including basic HTML and CSS (desirable, but not essential).
• Experience of working with press and marketing teams to provide communications or customer services support via social media channels.
• Experience of video clipping, content creation, editing, subtitling and publishing, particularly news clips and vertical videos.
• Excellent communicator, capable of working without direct supervision in a public-facing role.
• Strong stakeholder management skills, with confidence in interacting with senior members of staff out-of-hours, and with members of the public through social media customer service.
• Understanding of a socially and politically sensitive organisation, and the role of marketing communications and customer service professionals within this context.
• Understanding of the GLA, London's government and the wider GLA group organisations is desirable.
Behavioural competencies
Stakeholder Focus (Level 2)
...is consulting with, listening to and understanding the needs of those our work impacts and using this knowledge to shape what we do and manage others' expectations
• Seeks to understand requirements, gathering extra information when needs are not clear
• Presents the GLA positively by interacting effectively with stakeholders
• Delivers a timely and accurate service
• Understands the differing needs of stakeholders and adapts own service accordingly
• Seeks and uses feedback from a variety of sources to improve the GLA's service to Londoners
Communicating and Influencing (Level 3)
...is presenting the information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us
• Encourages and supports teams in engaging in transparent and inclusive communication
• Influences others and gains buy-in using compelling, well thought through arguments
• Negotiates effectively to deliver GLA priorities
• Synthesises the complex viewpoints of others, recognises where compromise is necessary and brokers agreement
• Advocates positively for the GLA both within and outside the organisation
Managing and Developing Performance (Level 2)
...is setting high standards for oneself and others, guiding, motivating and developing them to achieve high performance and meet the GLA's objectives and statutory obligations
• Seeks opportunities to develop professional skills and knowledge and encourages team to also do so
• Ensures own and others' workloads are realistic and achievable
• Provides staff with clear direction and objectives, ensuring they understand expectations
• Recognises achievements and provides constructive feedback and guidance
• Gives staff autonomy and confidence to perform well and to their potential
Planning and Organising (Level 3)
...is thinking ahead, managing time, priorities and risk, and developing structured and efficient approaches to deliver work on time and to a high standard
• Monitors allocation of resources, anticipating changing requirements that may impact work delivery
• Ensures evaluation processes are in place to measure project benefits
• Gains buy-in and commitment to project delivery from diverse stakeholders
• Implements quality measures to ensure directorate output is of a high standard
• Translates political vision into action plans and deliverables
Problem Solving (Level 2)
...is analysing and interpreting situations from a variety of viewpoints and finding creative, workable, and timely solutions
• Processes and distils a variety of information to understand a problem fully
• Proposes options for solutions to presented problems
• Builds on the ideas of others to encourage creative problem solving
• Thinks laterally about own work, considering different ways to approach problems
• Seeks the opinions and experiences of others to understand different approaches to problem solving
Research and Analysis (Level 2)
...is gathering intelligence (information, opinion, and data) from varied sources, making sense of it, testing its validity and drawing conclusions that can lead to practical benefits
• Proactively seeks new information sources to progress research agendas and address gaps in knowledge
• Grasps limitations of or assumptions behind data sources, disregarding those that lack quality
• Analyses and integrates qualitative and quantitative data to find new insights
• Translates research outcomes into concise, meaningful reports
• Identifies relevant and practical research questions for the future
Organisational Awareness (Level 2)
...is understanding and being sensitive to organisational dynamics, culture, and polities across and beyond the GLA and shaping our approach accordingly
• Challenges unethical behaviour
• Uses understanding of the GLA's complex partnership arrangements to deliver effectively
• Recognises how political changes and sensitivities impact on own and team's work
• Is aware of the changing needs of Londoners, anticipating resulting changes for work agendas
• Follows the GLA's position in the media and understands how it impacts on work
Job reference number: 045558
Contract type: Permanent - Part time (3 or 4 days per week - average 25.8 hour p/w)
Closing date: Sunday 5 May 2024 at 23:59
Interview Date: Week Commencing 20 May 2024
Salary: £47,245 per annum
Grade: 7
Strategy and Communications
Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities.
The work of the directorate's teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.
About the role
The Mayor of London is looking for a Digital Communications Officer to join our Digital Communications team at City Hall, London.
If you're a social media expert with a deep knowledge of creating engaging and inspiring content for Twitter/X, Instagram, TikTok, YouTube, Facebook, LinkedIn, NextDoor and other emerging channels we want to hear from you.
The Mayor of London is looking for a Digital Communications Officer to join our Digital Communications team at City Hall, London. This role is part time and averages at 25.8 hours per week (please see example rota below).
What your day will look like
• Managing the GLA's social media and digital communications channels, mainly out of core business hours (mornings, evenings and weekends including bank holidays) to provide a 7am-10pm service, seven days a week, on a shift rota basis.
• Creating and drafting content, posting to and monitoring GLA business and Mayor of London channels, including Twitter/X, Facebook, Instagram, YouTube, TikTok, NextDoor, London Gov channels and email marketing lists.
• Creating and writing social media copy about news and events in London and the Mayor's calendar, staying abreast of current affairs and trends.
• Working with the marketing and digital communications, press and digital teams to ensure that the GLA's digital channels are integrated appropriately into broader marketing and communication activity.
• Managing and editing social media assets, including clipping/screen recording and subtitling videos, creating vertical video at visits or events, processing and editing event photography and editing graphics in Photoshop and Canva to publish online.
- Working closely with the digital team and digital communications team to increase referrals to London.gov.uk and generate new YouTube subscribers and email subscribers.
To be considered for the role you must meet the following essential criteria:
- • You must be a digital communications and/or social media expert with significant professional experience of running public-facing digital channels. Ideally, this would be for a high-profile government or public sector organisation.
- • You must have experience of a wide range of organic and paid digital and social media platforms, website content management systems, email marketing CRMs, and some associated skills, including basic HTML and CSS (desirable, but not essential).
- • You must be an excellent communicator, capable of working without direct supervision in a public-facing role.
- • You must have strong stakeholder management skills and be confident interacting with senior members of staff out-of-hours, and with members of the public through social media customer service.
- • You must have technical content creation skills, including creating vertical videos on mobile and clipping and subtitling using desktop programmes such as Adobe Premiere Pro.
- • You must have a good understanding of a socially and politically sensitive organisation, and the role of marketing communications and customer service professionals within this context.
*Please note: the working pattern for this role will vary across a four-week shift plan to cover 7am-10pm, Monday-Sunday. An example shift pattern is available below.
Example Shift Pattern
Your weekly hours will be an average of 25.8, which will be split up as four 7.5 hour weekday shifts (excluding an hour's break) or one 7.5 and two 7.25 shifts over a weekend. The shifts have been designed to ensure that all of our Digital Communications Officers work across a pattern of early mid-week, late mid-week, early weekend, and late weekend shifts.
Day
Time
Week 1 hours
Week 2 hours
Week 3 hours
Week 4 hours
Monday
7am-3pm
7.4
2pm-10pm
7.4
Tuesday
7am-3pm
7.4
2pm-10pm
7.4
Wednesday
7am-3pm
7.4
2pm-10pm
7.4
Thursday
7am-3pm
7.4
2pm-10pm
7.4
Friday
7am-3pm
7.5
2pm-10pm
7.5
Saturday
7am-2:45pm
7.25
2:15pm-10pm
7.25
Sunday
7am-2:45pm
7.25
2:15pm-10pm
7.25
Total
29.6
22
22
29.6
How to apply
If you would like to apply for the role you will need to submit the following:
- - Up to date CV
- - Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert as well as the behavioural competencies listed in the job description below.
Please ensure your CV and Personal statement documents are saved with the job reference number as part of the naming convention (E.g. "CV - applicant name - 012345)
Please note, if you do not provide both a CV and a covering letter, you will not be considered for the role so please ensure the above has been submitted before the deadline.
If you wish to speak to someone about the role, Sarah Moore, the hiring manager would be happy to speak to you about the role - sarah.moore@london.gov.uk.
If you have any questions about the recruitment process, contact the glaopdcrecruitment@tfl.gov.uk who support the GLA with recruitment.
Assessment process
Once you have submitted an application, your details will be reviewed by a panel.
If shortlisted, you'll be invited to an interview/assessment. The interview/assessment date is: Week Commencing 20 May 2024.
Equality, diversity and inclusion
London's diversity is its biggest asset and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.
We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.
We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.
Please note we are a Disability Confident Employer so for candidates who wish to be considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require any adjustments through the process, we will accommodate as much as possible. Please contact the recruitment team for further information if required.
This role is based at City Hall, in the Royal Docks (Kamal Chunchie Way, London, E16 1ZE).
GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office. Our team's office anchor day is Mondays.
In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days' annual leave pro rata, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.
Additional Information
Please note, all candidates will need to confirm that the information provided in this application form is true and correct. Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration.
Successful candidates must undergo a criminal record (DBS) check but some roles may require additional security screening.
PERSON SPECIFICATION
Technical requirements/experience/qualifications
• A digital communications and/or social media expert with significant professional experience of running public-facing digital channels. Ideally, this would be for a high-profile government/public sector organisation.
• Experience of using social media for marketing campaigns, customer service or PR/communications.
• Experience of a wide range of organic and paid digital and social media platforms, website content management systems, email marketing CRMs, and some associated skills, including basic HTML and CSS (desirable, but not essential).
• Experience of working with press and marketing teams to provide communications or customer services support via social media channels.
• Experience of video clipping, content creation, editing, subtitling and publishing, particularly news clips and vertical videos.
• Excellent communicator, capable of working without direct supervision in a public-facing role.
• Strong stakeholder management skills, with confidence in interacting with senior members of staff out-of-hours, and with members of the public through social media customer service.
• Understanding of a socially and politically sensitive organisation, and the role of marketing communications and customer service professionals within this context.
• Understanding of the GLA, London's government and the wider GLA group organisations is desirable.
Behavioural competencies
Stakeholder Focus (Level 2)
...is consulting with, listening to and understanding the needs of those our work impacts and using this knowledge to shape what we do and manage others' expectations
• Seeks to understand requirements, gathering extra information when needs are not clear
• Presents the GLA positively by interacting effectively with stakeholders
• Delivers a timely and accurate service
• Understands the differing needs of stakeholders and adapts own service accordingly
• Seeks and uses feedback from a variety of sources to improve the GLA's service to Londoners
Communicating and Influencing (Level 3)
...is presenting the information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us
• Encourages and supports teams in engaging in transparent and inclusive communication
• Influences others and gains buy-in using compelling, well thought through arguments
• Negotiates effectively to deliver GLA priorities
• Synthesises the complex viewpoints of others, recognises where compromise is necessary and brokers agreement
• Advocates positively for the GLA both within and outside the organisation
Managing and Developing Performance (Level 2)
...is setting high standards for oneself and others, guiding, motivating and developing them to achieve high performance and meet the GLA's objectives and statutory obligations
• Seeks opportunities to develop professional skills and knowledge and encourages team to also do so
• Ensures own and others' workloads are realistic and achievable
• Provides staff with clear direction and objectives, ensuring they understand expectations
• Recognises achievements and provides constructive feedback and guidance
• Gives staff autonomy and confidence to perform well and to their potential
Planning and Organising (Level 3)
...is thinking ahead, managing time, priorities and risk, and developing structured and efficient approaches to deliver work on time and to a high standard
• Monitors allocation of resources, anticipating changing requirements that may impact work delivery
• Ensures evaluation processes are in place to measure project benefits
• Gains buy-in and commitment to project delivery from diverse stakeholders
• Implements quality measures to ensure directorate output is of a high standard
• Translates political vision into action plans and deliverables
Problem Solving (Level 2)
...is analysing and interpreting situations from a variety of viewpoints and finding creative, workable, and timely solutions
• Processes and distils a variety of information to understand a problem fully
• Proposes options for solutions to presented problems
• Builds on the ideas of others to encourage creative problem solving
• Thinks laterally about own work, considering different ways to approach problems
• Seeks the opinions and experiences of others to understand different approaches to problem solving
Research and Analysis (Level 2)
...is gathering intelligence (information, opinion, and data) from varied sources, making sense of it, testing its validity and drawing conclusions that can lead to practical benefits
• Proactively seeks new information sources to progress research agendas and address gaps in knowledge
• Grasps limitations of or assumptions behind data sources, disregarding those that lack quality
• Analyses and integrates qualitative and quantitative data to find new insights
• Translates research outcomes into concise, meaningful reports
• Identifies relevant and practical research questions for the future
Organisational Awareness (Level 2)
...is understanding and being sensitive to organisational dynamics, culture, and polities across and beyond the GLA and shaping our approach accordingly
• Challenges unethical behaviour
• Uses understanding of the GLA's complex partnership arrangements to deliver effectively
• Recognises how political changes and sensitivities impact on own and team's work
• Is aware of the changing needs of Londoners, anticipating resulting changes for work agendas
• Follows the GLA's position in the media and understands how it impacts on work
Company
Working for us offers you a challenging and rewarding job, as well as the chance to really improve the lives of Londoners.
In return, we offer great working conditions, competitive salaries, generous annual leave and pension schemes, and more.
London’s diversity is its biggest asset and we try to make sure our workforce reflects this diversity at every level. We also want to make sure that our workforce takes pride in what they do. Find out how we are doing this.
Our approach to equality
We want City Hall to be a workplace where every employee is treated with respect, and where there is no bullying or harassment. For example:
- we encourage and support different equality groups, who do everything possible to stop discrimination
- we have a general duty to promote equality through our policies and initiatives
- all staff attend a course to understand what diversity and inclusion means within their role, and how to challenge unsuitable behaviour at work
- we take accusations of bullying and harassment very seriously. We look into all complaints quickly, fairly and in strict confidence. If the complaints are backed up, we will take disciplinary action.
This dignity at work policy has the full support of the Mayor, Assembly, Head of Paid Service, senior management team and UNISON.
Find out more information about our commitment to equality
Our commitment to equality
The GLA staff charter
Our staff charter outlines the values of the Greater London Authority at City Hall. It describes what we commit to as an organisation and what is expected of our staff. These commitments cover:
- leadership and accountability
- collaboration
- fairness and integrity.
Code of ethics
Our staff are expected to meet the highest standards of conduct. These are set out in our Code of Ethics and Standards for Staff, which includes:
- being professional, politically impartial, respecting confidentiality and complying with the law
- using public money efficiently and effectively
- promoting equal opportunities and stopping discrimination
- meeting high performance standards
- fair treatment and disciplinary and grievance procedures
- a healthy and safe working environment.
Why we support fair pay
We have conducted studies on the impact of fair pay policies on business.
These studies found clear evidence that employers who supported fair pay (such as paying the London Living Wage) benefited in many ways. They benefited with better recruitment, holding on to staff, improved morale, motivation, productivity and the reputation of being an ethical employer.
You can view the current salary bands in our GLA salary scale.
Diversity and Inclusion Management Board
Making sure we have a diverse, fair and inclusive workforce is an important goal for us. We have set up a Diversity and Inclusion Management Board to make sure this happens. Its job is to:
- lead on issues of equality, diversity and inclusion
- make recommendations on strategy, policy and best practice
- promote inclusion activities in line with our corporate vision and values
- make sure the aims from the Mayor’s Inclusive London strategy are being achieved.
The task-force has a clear agenda, outlined in the Diversity and Inclusion work programme. Senior representatives from across City Hall are responsible for this, with support from HR and in partnership with colleagues from Unison, our LGBT+, BAME and women’s networks.
Diversity and Inclusion Action Standard
To make sure there is a consistent approach to workforce diversity and inclusion across the GLA Group, we have developed a set of common practices and standards called the Diversity and Inclusion Action Standard.
What we offer
- 30 days annual leave (in addition to statutory public holidays), pro rata for part-time
- incremental salary scheme (below director level)
- a range of flexible working arrangements allowing staff to balance work and home commitments, including a flexible hours scheme, job-sharing and remote working
- three days per year of volunteering leave
- career average pension scheme
- interest-free season ticket loan
- interest-free childcare fees loan
- interest-free bicycle loan
- interest-free tenancy deposit loan
- interest-free gym loans
- cycle to work salary sacrifice scheme
- health screening
- 37 hour full-time working week
- employee assistance programme.
Learning and development
We are dedicated to improving our employees' skills and expertise, and invest in learning and development for all our staff.
We offer:
- a range of professional, career and personal development courses
- flexible learning methods to suit individual preferences and learning needs
- a comprehensive induction programme
- leadership development opportunities
- a mentoring programme
- secondments
- staff networks
- access to funding for accredited qualifications
- learning resources.
Staff networks and social life
Staff networks
You will have the chance to get involved in our active staff networks including the Race Equity Network, Women’s Network, LGBT+ Network, Christian Network, Staff Network for Disability and Parents and Carers Network.
Social life
Our staff run a diverse range of clubs and interest groups, including the GLA football team, cricket team, running club and film club.
We also have a social committee who organise events throughout the year, including quiz nights and themed cocktail evenings in London’s Living Room. A highlight of these events is the staff Christmas party, when the social committee transform the ground floor of City Hall into a Winter Wonderland.
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