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NewCo, Head of Media Rights

Employer
The Football Association
Location
Wembley, London
Salary
Negotiable
Closing date
4 Oct 2024
View more categoriesView less categories
Sector
Sport, Leisure and Fitness
Contract Type
Permanent
Hours
Full Time

Job Details



An exciting opportunity has come up to hire a Head of Media Rights for the Barclay's Women's Super League and Women's Championship League (BWSL/BWC); this is a newly created high-profile role, reporting directly to the Chief Revenue Officer.



Women's Professional Leagues Limited (WPLL) has taken over responsibility for the Barclays Women's Super League and Barclays Women's Championship from the FA. Each club participating in these leagues will act as a shareholder in the new company. The completion of the agreement spearheads a new era in the sport, dedicated to driving growth and maximising potential, placing players and fans at its core.

Led by CEO Nikki Doucet, the new company is founded on a new vision and mission to transform women's football by building the most distinctive, competitive and entertaining women's football club competition in the world for the players and fans of today and tomorrow.

https://womensleagues.thefa.com/statement-womens-professional-leagues-limited/



Role Purpose



* Lead all domestic and international broadcast rights across the BWSL/BWC portfolio including the League Cup
* Identify new opportunities within the fast-evolving media landscape, from subscription based business to social media revenue models to grow and maximise Women's Professional Leagues Limited (WPLL) reach and/or revenue
* Manage key relationships with current broadcast partners, overseeing successful delivery of their contracts and maximising the partnership to drive value
* Identify and where relevant work closely with agency support for the sale and distribution of rights as well as production
* Lead the successful delivery of the broadcast scheduling and operations for the BWSL/BWC





Key Accountabilities



Domestic and International Media Rights
  • Lead on the domestic and international end-to-end broadcast rights strategy
  • Work with the CRO and CMO to develop a strategy that delivers against revenue targets and audience growth
  • Lead on stakeholder management across broadcasters, clubs and other football rights holders to maximise scheduling
  • Align linear and digital strategies in each market, and deliver against digital media requirements in WPG's core rights deals




To foster broadcast and agency relationships globally with a view to;
  • Maximising revenues
  • Adopt a progressive media approach with a focus on both existing and emerging platforms
  • Maximise audience growth in target markets




Non-Broadcast Games/Streaming
  • Lead the commercial development of WPLL's streaming service, to maximise distribution, partnering with the Operational and Marketing teams to develop and execute on commercial strategies and partnerships that drive revenue growth against cost efficiencies as well as audience growth
  • Oversee the production strategy and delivery in both the short and long term
  • Develop a long-term functionality roadmap for DTC e.g. monetisation, distribution and platform stability with the Head of Digital Product




Content Growth
  • Identify new opportunities within the fast-evolving media landscape, from subscription based business to social media revenue models to grow and maximise WPLL's reach and/or revenue
  • Drive an innovation agenda to unlock incremental media rights focussed revenue opportunities
  • Work with content, insight and marketing teams on reserved rights - exploiting these rights and building out an international engagement platform for driving global audiences to consume published content, and promotion towards broadcasters
  • Work with the Head of Digital Product to strengthen WPLL's archive, audio, photography and sports data businesses, driving growth through new and existing partnerships and innovative business models






Operational Management
  • Oversee account management team of key domestic broadcast partners and ensure effective contractual delivery, including competition scheduling. Collaborate to build audience share, promotional opportunities and awareness of competitions
  • Oversee procurement of production partners and development of the content offering to all international rights partners
  • Support the team in delivery of all broadcast operations; contracts, relationships, delivery and stakeholder management
  • Secure maximum revenue from ancillary rights, such as archive and audio
  • Build strong club relationships to maximise delivery of broadcast picks
  • Understand key industry and consumer trends that will influence the sector in the future, across technology, platform, production and distribution
  • To be an effective point of escalation for the broadcast picks for all televised and streamed matches.
  • To attend club commercial committees and meetings to provide media rights updates where required and approvals needed.




Essential Skills
  • Significant extensive experience in broadcasting rights industry, with global network across broadcasters, rights holders and agencies and a focus on media rights distribution strategy, revenue generation and digital media business development
  • Experience building and leading deal-oriented teams
  • Proven track record of end-to-end media rights distribution including contractual delivery, scheduling, revenue generation, P&L responsibility and delivering against revenue targets
  • Have a strong understanding of the sports broadcast landscape to maximise WPLL's rights, including a strong network of existing relationships
  • Assume full accountability for financial performance, ensuring revenues and expenses are in line with agreed budget targets each year
  • Deep understanding of media rights and digital media distribution business models
  • Excellent negotiation skills, strategic and detail oriented to help deliver against WPLL's commercial interests
  • A relationship builder that creates win-win partnerships both within and outside the organisation




Desirable Skills
  • Strategic and detail oriented in long form negotiations to support WPLL wider company interests
  • A proactive thinker and problem solver
  • Ability to express and present ideas or facts concisely and precisely through PPT, Word and Excel
  • Comfort with analytics, excel modelling and forecasting
  • Ability to prioritize and handle numerous tasks simultaneously, often under pressure
  • Ability to demonstrate multi-stakeholder management including broadcasters, sponsors and rights holder through strong relationships
  • A leader and team builder who nurtures talent
  • Someone who thrives in a start-up environment
  • An understanding of the sport's industry and love of football will be an advantage
  • Flexible working hours




We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

Company

It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and successfully generates enough revenue to support investment of over £150m into English football each year. The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women’s Super League, FA Women’s Championship, and Vitality Women’s FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to Unite the Game and Inspire the Nation.

Football is a game for all, where anyone can change the world.

That might seem a bold claim. But we know it is true. Just look at how football steps up when times are tough. It provides education and empowerment, escapism and enjoyment. Promoting health and well-being, and the power of teamwork. And with our new strategy for 2020-2024, we have a plan for all. Positively impacting every community across the country. Everyone can win if we build on the progress made over the previous four seasons.

Football has the power to bring people together, remove barriers and be a force for good.

Our current equality, diversity and inclusion strategy will run until 2024 and forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.

Our three commitments,

  • LEAD THE CHANGE - By actively tackling discrimination on and off the pitch.
  • BE THE CHANGE - By building a diverse workforce from the inside out.
  • INSPIRE THE CHANGE - By promoting an inclusive and united game which is for all.

Football Your Way – Disability Plan

We have an ambitious new three-year plan titled Football Your Way, to help develop, improve and raise awareness of Disability Football in England.

The new plan is the first of its kind and covers seven key areas, demonstrating our commitment to ensuring that as part of the equality, diversity and inclusion strategy, disabled people have the opportunity to engage and participate in football their way, from grassroots all the way to the elite end of the game. The plan comes under the umbrella of the broader equality, diversity and inclusion strategy, which is about creating A Game For All.

The launch of the three-year plan, from 2021-2024, outlines our intentions to create a more diverse and inclusive workforce from inside the FA and out, and from top to bottom, whilst also growing participation, increasing the number and quality of coaches, developing an inclusive and diverse talent pathway, increasing support for elite players and raising the profile of disability football at every level.

Football Your Way will allow us to create and sustain a culture across the sport where disabled people have access to all opportunities and feel they truly belong, both on and off the pitch.

The seven pillars of focus are:

• Our People and FA Culture: Build full-scale awareness of what we have to offer disabled people while increasing understanding within the organisation around what it means to have a disability. Enhancing this understanding and creating an increased culture of inclusion will help increase disability declaration and representation within the organisation from 3.3 per cent to ten per cent.

• Participation: A focus on recovering and returning to pre Covid participation levels and then increasing the number of disabled people taking part in football, whether that be simply for fun or for competition across schools, clubs and the community

• Talent Pathway: Ensure that disabled people understand what is available and how they can grow as athletes and showcase how sustainable and inclusive the pathway is. By 2024 the forecast is an increase of 25 per cent of players coming up through the Talent Pathway into England Para teams

• National Teams: Provide world-class coaching and support services for six senior England and associated U21 teams with the aim of every Para team challenging for podium success by 2024. Football Your Way also commits to establishing two new blind and cerebral palsy England Women’s teams by 2024

• Coach Development: Focus on recruiting and developing a great number of quality coaches that can nurture and grow future football players. By 2024, personalised support will have been delivered to all coaches in the talent and international pathway

• Marketing and Communications: Embedding disability into everything that we do. This will range from ensuring disabled people are represented when we showcase our football offerings, to ensuring that we proactively increase the promotion of disability football. This will include driving awareness of opportunities available for disabled players, coaches or administrators and will be about working to challenge stereotypes and change perceptions

• Partnerships: Ensuring sustainable funding is allocated to the future of disability football by securing two additional purpose-led partners.

Football can only become what we choose to make it.

Football means a lot of different things to a lot of different people. For some it’s dreams of elite excellence, for others it’s a way of connecting with their community and levelling the playing field. Both are true. For us, we’ve all got our own dreams and ambitions for how football can adapt, how it’s perceived, who it will reach and whose worlds it will change. Transport yourself ten years into the future, what does football look like?

That’s for you to decide.

WHAT WE CAN OFFER YOU

Staff Benefits

Lifestyle

  • Pension Scheme
  • Private Healthcare
  • Childcare Vouchers
  • Subsidised Onsite Gym
  • Cycle to Work Scheme
  • Life Assurance
  • Season Ticket Loan
  • 25 days Holiday Leave

LEARNING AND DEVELOPMENT

At The FA, we are dedicated to developing our people both professionally and personally. We focus on business needs identified from our business planning process as well as the learning needs identified from our performance and development reviews. 

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